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Bill
Leeds
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The
Leeds Company is a marketing strategy firm
that helps develop - Highly qualified new
business prospects and - Market
information for hi-technology firms. Over
the last 20 years, we have worked with
over 600 companies from Fortune 1000 to
start ups. Our core competencies include
qualified lead generation on an out source
basis, in-house setup and training, market
investigation and assistance in lead
follow up and tracking.
The Leeds Company has developed a Pilot
program which is designed to do two
things: 1) develop an initial pipeline of
highly qualified leads for sales people
and 2) document this process to ensure it
is repeatable and transferable.
List of Services
More Prospects- Our lead generation
programs, which include strategic cold
calling to targeted markets, give you a
steady stream of highly qualified
prospects and will reduce your
cost-per-qualified lead substantially.
Follow-Up Leads - Make the most of the
leads your sales people can't give full
attention to. Let us sort out potential
winners and eliminate the time wasters. We
can then track these for status and follow
up to keep your sales pipeline moving.
Telesales/Telemarketing Training - Give
your people our expert, systematic
training for best results in handling your
inbound calls (customer service, tech
support, sales, receptionist) and outbound
calls (prospecting, selling, customer
retention).
In-House Audit - Identify areas where your
in-house sales staff can be more effective
in day to day operations in reaching and
selling prospects. Pinpoint the
inefficiencies and problems that are
holding your department back. Includes
fully customized, precise guidelines on
what will lead to maximum performance. You
benefit from our 20 years of experience
with 600 companies in providing the best
strategies and methodologies possible for
superior in-house sales and
telemarketing.
Seminar Bookings - Want more attendees? We
recently signed up over 300 CEOs and CFOs
at $1000 each (plus expenses) in 60 days,
for a new technology seminar.
Test Your Message - Know your best value
proposition before you create an ad,
direct mailer or key sales message of any
kind. We can develop and/or test your
value proposition in the real market so
you get a proven message that maximizes
your sales and promotion efforts.
Screening and Hiring - Ensure you get the
best staff possible by letting us help you
screen and hire your in-house
telemarketing staff. A leading medical
products firm had us screen and interview
over 3,000 people to hire and train for 60
positions. Virtually all exceeded
expectations and most have progressed from
telemarketing to field sales and some into
regional management.
Customer Satisfaction Surveys - Keep a
pulse on your customers. Learn exactly how
satisfied they are, what they want from
you now and in the future. Current
customers are your best source of future
income, don't lose them.
Territory Management - A simple and easy
to use system for setting and adjusting
territories, tracking sales performance,
or targeting your marketing efforts. Know
the exact sales potential for each
territory and county and for each
industry/vertical market you serve. This
system will also help you measure sales
performance versus potential for each
sales rep by industry and county.
Competitive Analysis - Find out what
competitors say to prospects about their
products and what they tell people when
asked about your company. Learn how they
see the market, what technologies they
plan to use and what markets they are/will
concentrate on. Receive a chart breakout
of features, benefits and drawbacks for
each company.
Some of our clients include Lucent
Technologies, Accpac, NEC, @Road,
Gauss-Interprise, UptimeOne, El Camino
Resources, Johnson & Johnson, Extreme
Networks, Xircom and Recourse
Technologies.
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