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Creating and Dominating New Markets
Table of Contents
Acknowledgments
Introduction
Part
1: Strategies for Creating and Dominating New Markets
1
The Mystique and Challenges of New Markets
2
Balancing Your Resources and Your Opportunities
3
It's the Problem That Matters
4
Choosing the Best Risk
5
What New Markets Are Available to You?
Part
2: Applications of the Strategies
6
Funding the New Market
7
What Role Does the Customer Play?
8
Building and Dominating Markets Through Involvement
9
What Is the Role of Information Technology?
10
Using Credibility in Creating and Dominating Markets
11
What's Next?
End
Notes
Index
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