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Would you like your business to create and
then dominate new markets?
Founding and governing a market offers unmatched brand awareness, the luxurious
financial position of having no competition, and tremendous enjoyment for the
owners and managers. Creating and Dominating New Markets shows managers,
executives, and business owners how to emulate the remarkable success of savvy
market creators such as Microsoft, FedEx, and AOL.
The book delivers specific success strategies,
on how to:
- Identify the right market to create
- Use common denominators for success
- Avoid common and costly pitfalls that can
easily derail efforts
- Find funding to support a new market
- Make best use of time, people, money, and
technology.
Very readable and packed with instructive
examples and entertaining stories, the book teaches readers new strategies and
tactics for jumping ahead of the competition and building an exciting,
profitable venture.
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