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Using Customers to Dominate New Markets
Business & Economic Review

This article is due out this summer. It details a case history of a company that made the decision to use customer driven specifications to enter a new market in 2000. There is a great deal of practical advice and example in it.

If you would like a preview, prepublication copy please send a note asking for the Using Customers to Dominate New Markets article, and your address, to us at
Info@MeyerGrp.com.

Thanks,

Peter Meyer

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