|
|
|
What
Is the Meyer Index Corporate
Service?
|
|
|
|
|
The
Meyer Index Corporate Service (MICS) is a
comprehensive review of your plan to
create and dominate a new market. It takes
place in six steps, which we have designed
to take as little time away from your work
as possible.
1
- The initial
interview.
We'll spend around 90 minutes with you
discussing the market plan. This interview
will follow a specific list of questions
devised by Peter Meyer, the author of
<<Creating and Dominating New
Markets.>> You shouldn't be
surprised if the questions cause you to
improve your plans immediately.
2
-
Reading.
We'll take any and all written materials
that you have to share, and review them
before taking more time from your team.
The more you share with us, the more
efficiently we can use your time.
3
- Stakeholder
Interviews.
We'll ask you to identify the key
stakeholders in your new market work.
We'll take 30 to 60 minutes from each to
ask a set of key questions based on the
interview and the reading. Each
stakeholder will get the same core
questions. It wouldn't be unusual to have
substantial differences between the
answers, and those differences are
important to understand before you execute
the plan.
4
- Analysis and
Filtering.
Offline, we'll apply the Meyer Index
filters to the answers and to your plans.
Using the filters, we'll screen the plans
for areas you could improve. Your plan
will receive both a score indicating the
chance of success, and specific
suggestions to improve that score.
5
- Design
Session.
You, the stakeholders, and we will meet
for a half day to review the filters and
screens. We'll make specific suggestions,
and suggest that your team tear them apart
and help us improve them. This allows the
best of two worlds, combining your
product/customer knowledge and our new
markets knowledge in a very short period.
At the end, we will jointly lay out an
action plan and we'll ask your team to
commit, to themselves, to the plan that
they are creating.
6
- Summary.
Within
two business days we'll deliver a short
report that will document the gaps,
solutions, and what the team agreed to do.
You'll have a plan that will have a much
higher probability of success in a very
short time.
How Long Will This Take?
The rate controlling factor on time to
results is usually the schedule of your
team members. If they are available, you
can usually have a much better plan within
two to three weeks. This requires an
intensive amount of work from our team but
little time from your team members.
Typically, they will each invest less than
6 hours in this phase. When we ask their
attention, it will be meaningful.
How Many People Will Be Involved?
Each project is individual, but you should
look to the top stakeholders. This
typically includes marketing, development,
sales, finance, and operational
executives, perhaps six to ten people
overall including the sponsor. In our
first interview, we'll set the list.
How Much Will This Cost?
The service is a flat fee arrangement,
plus travel. The cost is $27,500 per
project, plus reasonable expenses.
Is Your Data Safe?
A note on confidentiality: We maintain it
for you. Please ask us to sign your
standard confidentiality agreement.
Are There Any Guarantees?
A note on our warrantee: We warrant your
satisfaction with our work. If you are not
satisfied, ask Peter to refund your fees.
You should expect a better plan to create
and dominate a new market with the
concurrence of your key stakeholders. That
is what you will get.
|
|
|
