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Wall
Street Journal Manager's Journal
by Peter Meyer
Reprinted with permission of The Wall
Street Journal, Monday, May 1, 1995
Copyright 1995 Dow Jones & Company,
Inc. all rights reserved.
Jack sat down across from me, 20 days
after I became his boss at IBM. He said
that he wanted a promotion to a recently
opened management slot. When I asked him
why, he told me he had put in three good
years in this trench and had met his
targets most of the time. He was looking
for a reward. Vickie came to me the next
day asking for the same promotion. Her
first reason was that she was getting a
little burned out and wanted a change.
Vickie had been leading teams that were
consistently top producers. We couldn't
afford to lose her competency.
Who gets the opportunity? Is promotion
after a few years a reasonable
expectation? With money for bonuses and
raises tight, the pressure to use
promotion as a reward for past behavior is
stronger than ever. But it makes much more
sense to promote prospectively than
retrospectively. A company that promotes
based solely on an employee's past
achievements is taking a big gamble.
What happens when the criteria for
promotion are retrospective? Often, things
work out...sort of. Either the new manager
gets trained by his subordinates or he
gets overrun by his own people.
Occasionally the manager gets blown out of
the water by his own incompetence.
Take Kent, who became my boss just after
Jack and Vickie came to me. Kent had been
promoted based on his history. He'd been
in the field earlier in his career, and
then became a very effective manager. He
came to us a true star.
In his new job with our division, Kent got
extensive on-the-job training, all from us
subordinates. We all worked hard, but he
was a fish out of water, and after 60
days, Kent was failing miserably. We took
over the operation and made it run. He
didn't need to do&emdash;or get to
do&emdash;much. He did little damage and
was even twice given national recognition.
Still, we all knew it wasn't right.
After three years, Kent was mercifully
replaced with Bill. Bill, in his turn, had
put in time on staff and was going to
leave the company if he did not get a
promotion. That's why he got the new job.
We were gambling again.
When it comes to promotions, I suggest,
instead, following what I call the Carl
Sandburg school of management. Don't get
hung up on past performance, because, as
the poet says, "The past is a bucket of
ashes."
I didn't explain this to Jack and Vickie.
I did ask them what they each considered
valid criteria for promotion.
Jack felt that promotion should come from
past performance and loyalty. He asked
about my own experience, and I even told
him the truth. My first management job
came from surviving attrition. Vickie told
me that she saw the management job as a
goal. She felt she could do the job well
for the company, and she showed me that
the company would benefit if we promoted
her.
I told them each that I had only one
criterion: whether the candidate would do
the future job exceptionally well.
Jack did not like that answer. He was
still looking for this as a reward. But
rewards come from raises, bonuses and
recognition. No organization can afford to
reward with promotions. Jack did not get
the promotion. We took care of him by
assigning him to a team where he could be
a real contributor and make a lot of
money. He never did understand my
reasoning. Vickie, who focused on the
future, got the job. She is now one of the
best managers in the division. She may
wind up overtaking Bill any day now.
Neither of us could be more pleased. No
manager can do any better than to promote
into success, not from it. That's the
difference between the past being a bucket
of ashes, and making the future into
one.
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